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https://theconversation.com/to-truly-forget-life-for-a-while-a-reprieve-and-a-reward-why-australians-love-going-to-the-cinema-222597>
"Australians have had plenty of time in the last 100 years to work out what
they value about cinema-going and why it matters. Head to any cinema and catch
the Val Morgan advertising in the pre-show. Take a closer look at the date the
company was founded. Not 1984, but 1894. That’s more than 125 years of “Making
Messages Memorable” on Australian screens.
We have a deep and abiding love for cinema in this country. Over the last
century, the experience of going to the movies has both shifted significantly
(we invented Gold Class, you know) and somehow remained resolutely enduring in
terms of appeal.
My colleague Tess Van Hemert and I have spent the last two years researching
the cultures and practices of cinema-going and how cinema sites shape that
experience.
A typical response in our research was:
I love the cinema experience. It’s a bonding experience, if it’s good it’s a
emotional and cathartic experience."
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
