<
https://www.abc.net.au/news/2024-03-12/toddler-milk-nutrition-benefits-marketing-parents/103517864>
'It's the ultra-processed milk powder intentionally marketed as a follow-on to
breastfeeding or infant formulae.
But evidence suggests toddler or transition milks are unnecessary at best and
harmful at worst.
Anthea Rhodes, a paediatrician at the Royal Children's Hospital in Melbourne,
says parents are being tricked into thinking their toddlers need the products.
"They are being hoodwinked. They're being misled and they're being fooled into
purchasing products that they don't need for their kids," she told
7.30.
The toddler milk category has been booming over the past two decades, according
to Deakin University nutrition researcher Jennifer McCann. It's now a
multi-billion-dollar market globally and growing fast.
"We found that probably about 30 per cent of toddlers are having toddler milk
on a regular basis in Australia," she said.
"In the past, I'd say 10 years, there's been an almost 200 per cent increase in
the market growth."'
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
