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https://theconversation.com/online-ads-are-becoming-harder-to-spot-but-were-not-powerless-to-stop-it-283782>
"Profound changes are ahead for online advertising. At the recent Google
Marketing Live event, the tech giant outlined expanded artificial intelligence
(AI) systems for digital ads.
What will that look like? Picture ads integrated directly into your
conversation with an AI chatbot. Or a discounted price that only you see
because an AI system served it based on your browsing behaviour, intent to buy
the product, and what’s available locally. And, of course, generative AI tool
suites for producing online ads start to finish.
Meta and ByteDance (parent company of TikTok) have similarly accelerated the
rollout of their own AI-driven advertising systems. Meta is expanding tools
that automatically generate and personalise ad images, video backgrounds,
captions and targeting across Facebook and Instagram feeds.
Bytedance’s TikTok Symphony suite can generate promotional videos, scripts, AI
avatars, dubbed voiceovers, and creator-style content from simple text prompts
or product links.
At the same time, ads on these social media platforms are becoming harder to
recognise. As one example, Instagram and Facebook recently eliminated their
familiar “sponsored” labels in favour of smaller “ad” markers.
It may look like a minor interface tweak, but it signals something larger: the
steady erosion of clear boundaries between advertising, entertainment,
recommendation, and ordinary social interaction."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
