Hustle, muscle and grift: how the manosphere has grown into a money-making machine

Wed, 10 Dec 2025 11:34:30 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/hustle-muscle-and-grift-how-the-manosphere-has-grown-into-a-money-making-machine-262432>

"The manosphere is big business today. Once a niche network lurking on the
margins of the internet, this diverse community of male supremacist cultures
has grown into a transnational profit-making enterprise.

Our new review of the growing body of research on the manosphere reveals how
it’s evolved.

It used to be largely special interest men’s rights groups, such as pick-up
artists and incels (involuntary celibates). It’s now a widely mainstreamed and
commercialised ecosystem, led by high-profile influencers or “manfluencers”.

Here’s how the manosphere has found ways to cash in on the insecurities of men
and boys, expand its reach, and how doing so has ensured the movement’s
longevity online."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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