<
https://www.theguardian.com/global/2025/mar/15/shit-you-should-care-about-lucy-blakiston-media>
"Lucy Blakiston, the 27-year-old founder of a thriving global media company,
loves being underestimated. And swearing.
“I wear on purpose the girliest, pinkest, most colourful outfit to an event of
tech-Bros,” she tells the
Guardian from her home in New Zealand’s capital,
Wellington.
“I like them thinking: ‘Who the fuck is that and why is she here?’ and then
slowly start to realise when I open my mouth and talk: ‘Oh, she knows what
she’s talking about.’”
Blakiston is the founder of the online media platform
Shit You Should Care
About, a company that says it “cuts through the bullshit” to make global
issues and news accessible for broader and younger audiences.
She trawls news websites to pull together easy-to-read stories on everything
from celebrity culture to news on conflicts, which she then boils down to
digestible snippets to share on Instagram, X and TikTok. Fans can also
subscribe to a free newsletter and tune into podcasts, while paying subscribers
fund the business.
What began as a blog with her friends Ruby Edwards and Olivia Mercer in 2018,
Shit You Should Care About has since amassed nearly four million followers on
social media, including celebrities Bella Hadid, Madonna and, to Blakiston’s
surprise, Joe Rogan. It has more than 80,000 newsletter subscribers, and has
spawned a podcast series and book titled
Make It Make Sense. Nearly half of
the platform’s followers are based in the US, with another roughly 30% in the
UK, Australia, Canada and New Zealand.
The company’s success lies in meeting Blakiston’s generation where they are:
social media."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
