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https://thedriven.io/2025/03/04/tesla-sales-continue-to-plummet-across-europe-despite-overall-ev-market-growth/>
"Sales of Tesla vehicles continued to fall in February, across Scandinavia and
in France, eroding its market share in markets that are otherwise showing
continued strong electric vehicle (EV) growth.
New car sales numbers were published for a number of European countries on
Monday, including Norway, Denmark, Sweden, and France, and the same story was
painted across each of the new datasets.
In Norway, where the share of EVs in February new car sales hit 94.7 per cent,
new figures from the Opplysningsrådet for veitrafikken (OFV), Norway’s Road
Traffic Information Council, showed that the number of Tesla registrations has
halved compared to February 2024, and are down 44.4 per cent across the first
two months of the year.
A total of 917 Tesla cars were sold in Norway in February, behind that of
Volkswagen with 1,323, and well down on the 1,778 that the company sold in
February of 2024 (a month when Volkswagen sold only 594).
In Sweden, battery EVs accounted for 31.9 per cent of new car sales in
February, totalling 6,872, ahead of plug-in hybrid EVs, which accounted for a
market share of 24.4 per cent, and electric hybrids, with 12.8 per cent. Sales
of new petrol vehicles accounted for only 21.2 per cent, meaning that sales of
new electrified vehicles in Sweden accounted for just shy of 70 per cent.
However, despite this strong showing for EVs, Tesla sales fell by 42 per cent
compared to February 2024, totalling only 613, with the most popular Tesla
Model Y seeing sales drop by 52.1 per cent.
In Denmark, sales of EVs hit 7,734 for February according to Mobility Denmark,
accounting for a market share of 65 per cent of total car sales for the month –
an increase of 72 per cent over the same month a year earlier.
Specific model sales are harder to come by, but Reuters reported that new Tesla
registrations in Denmark fell by 48 per cent to 509 vehicles."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
