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https://thedriven.io/2025/03/03/polestar-gets-order-boost-after-offering-big-lease-discounts-to-disgruntled-tesla-owners/>
"Sweden-based electric carmaker Polestar has taken advantage of the growing
antipathy towards American competitor Tesla, with an offer to save a further
$US5,000 on the lease of a Polestar 3 if the customer could prove they owned a
Tesla.
Polestar, makers of the Polestar 2 fastback, and the newly released Polestar 3
luxury SUV, and the Polestar 4 SUV coupé, announced last week it would seek to
woo Tesla customers who have grown dissatisfied with the company following CEO
Elon Musk’s increasingly divisive politics.
In a promotion which ran from February 21 to March 2, the company offered a
$US5,000 “Polestar Conquest Bonus” towards the lease of a new Polestar 3 in the
United States.
When combined with the company’s existing Polestar Clean Vehicle Incentive,
which takes $US15,000 off the lease price of a Polestar 3, Tesla owners looking
to switch sides were able to save $US20,000.
And, according to Polestar’s newly minted head of US sales, Jordan Hofmann, the
company “saw some of the highest order days for Polestar 3” and that “the
response to our Tesla Conquest Offer has been incredible.”
Soured Tesla owners looking to take advantage of the Polestar Conquest Bonus
had only to provide evidence that they own or lease a Tesla vehicle.
Given the increasing frustration with Tesla – demonstrated most vividly this
past weekend at dozens of protests at Tesla showrooms across the United States
– it would not be a surprise to see more efforts from electric carmakers
looking to reel in Tesla owners.
Indeed, in Germany, two big companies – an energy utility and a leading
drugstore chain – have announced they will dump Tesla EVs and seek electric
cars from other brands as a result of Musk’s support of the far right AfD party
in the recent German elections."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
