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https://www.positive.news/environment/lush-bread-for-all-placing-affordable-loaves-where-theyre-most-needed/>
"“Your bread is lush”: it’s a classically Bristolian testimonial for a project
that has Bristolians’ wellbeing at its heart.
Other feedback received by Jodie Smith, food programme manager at Heart of
BS13, about her affordable loaf scheme includes: “We come here just to buy your
bread – it’s like bread used to be.” The words are all music to the ears of
Smith, who decided to create an artisanal bread that’s similar to the white
sliced variety that many people are used to, but with 15% wholemeal flour – and
strictly no additives. To develop the loaf, she teamed up with Laura Hart of
Hart’s Bakery, which peddles its beautiful-smelling wares right outside Temple
Meads station.
Since November 2022, Smith has sold the ‘JustBread’ loaves – leavened with
baker’s yeast, baked in a tin and sold sliced – from a mobile food shop, as
well as from the project’s community freezer, for just 75p. This makes it
cheaper than brand-name loaves and all but the very cheapest ‘value’ range
supermarket own-brand options.
The electric cargo bike roams around Hartcliffe and Withywood in the BS13
postcode area in south Bristol, in which one in eight households lives in
extreme food insecurity. “My kids used to have a belly ache with the bread we
used to buy, and when they eat yours, they don’t seem to get one,” reads
another comment from a satisfied customer."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
