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https://theconversation.com/companies-wont-survive-in-a-nature-depleted-world-ive-met-the-business-owners-who-are-taking-action-243101>
"After the conclusion of UN biodiversity conference Cop16, it was easy to feel
disappointed. In Cali, Colombia, discussions fell short on how to monitor
targets and progress remains slow. Despite agreements, Cop16 lacked urgency
from governments and the UN on how to halt the crisis in the natural world.
Like many others, the UK government remains focused on net zero targets for
greenhouse gas emissions. It can feel like biodiversity – the thing that makes
our world a vibrant and beautiful place – has been left behind.
So it should come as good news that in my research I have heard stories from
business owners who are taking it upon themselves to make a change. These are
owners of small and medium-sized enterprises (SMEs) who are going from business
as usual to business with nature as an equal partner.
We all connect with nature in different ways, from the joy of hearing a robin
singing to the annoyance of having a seagull steal your lunch. This is the same
for business – there are negative and positive interactions.
My ongoing research is finding that business owners often take their
environmental passions and turn them into company values. The business
managers, creators and entrepreneurs I spoke to are putting nature at the
centre of their actions and decisions. And the markets they operate in are
changing as customers see past simply using nature as a brand image. I found
that it’s no longer acceptable to only think about nature for advertisements.
It should also be the focus of the product.
This consumer expectation has resulted in many small businesses evolving their
supply chain, industry and services to reflect their nature-dependent branding
– the very opposite of greenwashing."
Cheers,
*** Xanni ***
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mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
