How a Colombian Influencer Made Recycling Cool

Wed, 11 Dec 2024 19:14:14 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.nytimes.com/2024/11/11/world/americas/colombia-recycling-sara-samaniego.html>

"In an enormous warehouse filled floor to ceiling with plastic, glass and
newspapers, Sara Samaniego lip-syncs to a rap song, dressed in her trademark
blue jumpsuit and braids.

Ms. Samaniego, 32, is filming a video for the hundreds of thousands of
followers she has amassed across Instagram, TikTok and YouTube. She has won
international awards, collaborated with celebrities and regularly gets stopped
on the streets for photographs.

The topic that has earned her so much popularity? Recycling.

Through her colorful aesthetic and peppy persona, Ms. Samaniego brands herself
as Latin America’s first recycling influencer, attracting a passionate fan base
in Colombia’s capital, Bogotá, by educating followers on how to clean and sort
their garbage through her character, Marce the Recycler.

Her work has also drawn attention to the often-overlooked community of informal
recyclers who eke out a living redeeming recyclables."

Via David Byrne at Reasons to be Cheerful:
https://reasonstobecheerful.world/what-were-reading-off-grid-manhattan/

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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