New Prada-designed spacesuit is a small step for astronaut style, but could be a giant leap for sustainable fashion

Tue, 12 Nov 2024 12:08:55 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/new-prada-designed-spacesuit-is-a-small-step-for-astronaut-style-but-could-be-a-giant-leap-for-sustainable-fashion-240551>

"For its recent Spring/Summer 2025 show, fashion brand Diesel filled a runway
with mounds of denim offcuts, making a spectacle of its efforts to reduce
waste.

Haunting yet poetic, the “forgotten” byproducts of fashion production were
reclaimed and repurposed into something artful. But the irony isn’t lost, given
fashion shows like this one demand significant resources.

Diesel’s event is an example of a growing trend towards the “spectacle of
sustainability”, wherein performative displays are prioritised over the deeper,
structural changes needed to address environmental issues.

Can the fashion industry reconcile its tendency towards spectacle with its
environmental responsibilities? The recent spacesuit collaboration between
Prada and Axiom Space is one refreshing example of how it can, by leaning into
innovation that seeks to advance fashion technology and rewrite fashion norms."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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