https://futurism.com/the-byte/study-consumers-turned-off-products-ai
'Researchers have found that including the words "artificial intelligence" in
product marketing is a major turn-off for consumers, suggesting a growing
backlash and disillusionment with the tech — and that startups trying to cram
"AI" into their product are actually making a grave error.
As detailed in a new study published in the
Journal of Hospitality Marketing &
Management, researchers presented 1,000 respondents with questions and
descriptions of products. Surprisingly — or perhaps not, depending on your
perspective — they found that products described as using AI were consistently
less popular.
"When AI is mentioned, it tends to lower emotional trust, which in turn
decreases purchase intentions," said lead author and Washington State
University clinical assistant profess of marketing Mesut Cicek in a statement.
"We found emotional trust plays a critical role in how consumers perceive
AI-powered products."'
Via Diane A.
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
