Big alcohol and tobacco are the aces of strategic marketing. The gambling industry has adopted the playbook

Sun, 8 Sep 2024 19:41:00 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/big-alcohol-and-tobacco-are-the-aces-of-strategic-marketing-the-gambling-industry-has-adopted-the-playbook-236777>

"The federal government has been under significant pressure all week as it
works to finalise proposed regulation to restrict gambling advertising.
Currently, a partial ban is on the table.

This has led to severe criticism from gambling harm researchers, community
organisations and some MPs and senators. A partial ban is inconsistent with the
recommendations of a recent parliamentary inquiry, which unanimously
recommended the need for a total ban.

Gambling is a demonstrably big problem. Australians are the world’s biggest per
capita gamblers, losing about $25 billion a year. Nearly half of gamblers are
at risk of, or already experience, harms from it. These include financial
hardship, relationship breakdown, domestic violence, poor work productivity,
criminality, insomnia, depression and suicide.

Why, then, is the government so reluctant to ban gambling advertising entirely?
Part of the answer is in the industry’s strategic stakeholder marketing
strategies, both publicly and behind closed doors. And they’re strategies we’ve
seen before."

Cheers,
    *** Xanni ***

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