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https://theconversation.com/you-might-get-a-discount-or-free-coffee-but-youre-also-being-played-by-the-multi-billion-dollar-gamification-industry-235859>
"You’re scrolling through your socials and an app for an online shopping site
appears. You click the link but, before you can see any merchandise, a spinning
wheel flashes up and invites you to press the button to spin. You do and you
win 50% off any purchase. How good is that?
This is gamification and the spinning wheel example is used by Temu, the
multi-billion online marketplace operating out of China from which you can
purchase almost anything.
Gamification – the use of game elements in non-game contexts to increase
participation – is on the rise.
Businesses use it to attract customers, boost sales and motivate employees to
complete activities to drive profits.
The global gamification market is expected to increase in value from AU$23.6
billion in 2024 to AU$74.8 billion by 2029. This is the total revenue generated
from products and services related to gamification, including software,
platforms and applications.
The use of goals, points, badges, opportunities to level up and leader boards
is now common in many industries ranging from education to health and
wellbeing.
For example, Fitbit, the fitness tracker company, monitors users’ physical
activities and gamifies the experience by rewarding badges for achieving
milestones and allowing users to compete in challenges with friends."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
