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https://theconversation.com/rupert-murdochs-succession-plan-reveals-a-lot-about-his-empire-and-most-of-it-is-not-pretty-235583>
"Rupert Murdoch’s attempt to continue controlling his company from beyond the
grave would be better labelled Project Hegemony, than Harmony, because it’s
designed to cement one sibling’s dominance over the others and shield the
business from possible progressive reform.
But, in attempting to revoke the “irrevocable” family trust that sets out the
company’s governance after his death, Murdoch has laid bare his own business.
He has exposed what many observers have long suspected about the company, and
revealed just how much is now at stake. Most of the revelations are not pretty,
but some hint at a very different future for the global media empire.
We can now be certain that Rupert believes the company’s future is dependent on
remaining trenchantly right-wing. This is most apparent in the US, where
Fox
News dominates cable TV ratings because it is the voice of MAGA Republicans.
Murdoch now sees no other way to maintain that edge than by aligning with the
reactionary wing of the party.
He wavered for a while when his
New York Post championed Ron De Santis as an
alternative Republican nominee to Donald Trump. But when the Florida governor
failed in the early primaries, News Corp quickly circled back, fully committed
to the Trump cause. Now Murdoch knows wavering could erode the loyalty of Fox
viewers, perhaps sending a significant number to rival conservative media
channels like NewsMax.
So much for Murdoch driving the right or steering the agenda. The 93-year-old
has come to realise that if he was ever in charge, he isn’t anymore.
He may have lit the spark of reactionary politics and fanned the flames of
anger in his audiences, but now it’s a movement and it’s raging like a
Californian wildfire. In a sense, Murdoch has become captive to the masses who
demand that their prejudices remain unchallenged. He has learnt that to lead he
must follow."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
