<
https://theconversation.com/i-pretty-much-already-know-what-australias-like-what-aussie-teenagers-told-us-about-not-watching-local-tv-231915>
"Australian teenagers have grown up with abundant choices in digital screen
entertainment including social media, gaming and streaming video.
However, the viewing habits of Australian teens are often overlooked in
research. The most recent report from the Australian Communications and Media
Authority into the digital lives of “younger Australians” does not include
teens, with the lowest demographic aged 18–24.
The lack of teen audience studies in Australia is significant. Young children
and teenagers are a distinctive and growing market, and a highly attractive
audience for global streamers.
Our new study investigated how, why and to what extent Australian teenagers
aged 13 to 19 engage with long-form TV drama and movies in their daily lives,
including Australian stories.
We found Australian teens overwhelmingly preferred to watch streaming services
like Netflix, Disney+, Amazon Prime, Stan and YouTube over free-to-air
television. Their tastes are broad and include shows such as
Heartstopper and
The Summer I Turned Pretty.
But teens aren’t watching much Aussie content."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
