<
https://www.rferl.org/a/digital-yurt-kazakhstan-uyghur-china-xinjiang-maximov/32979051.html>
'PRAGUE — Said Maximov is trying to bring a Silicon Valley start-up mindset to
help solve the problem of keeping Uyghur culture and traditions alive in
Central Asia.
The 36-year-old entrepreneur with a background in public relations and
marketing founded Digital Yurt in late 2022 in hopes of finding a contemporary
solution for maintaining traditions, increasing knowledge of the Uyghur
language, and fostering a community for an ethnic group with a legacy of
repression that continues today — namely in China.
So Maximov did what any modern-day millennial would do: He opened an Instagram
account.
"I started with something simple," he told RFE/RL at the Unlock 2024 conference
held on May 30-31 in the Czech capital, Prague. "Our biggest target audience is
the youth — and social media is how you reach them. The problem is that it's
about entertainment there, not really dealing with problems that a community
like ours is facing."
But Maximov has slowly managed to find a way to break through.'
Via Susan ****
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
