Stop trying to turn Dungeons & Dragons into a Marvel-esque cash cow – it won’t work

Tue, 28 May 2024 19:24:51 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://www.theguardian.com/games/2024/may/03/dungeons-and-dragons-wizards-of-the-coast>

"The words hit players of the world’s favourite tabletop role playing game like
a magic missile straight to the heart. “Dungeons & Dragons has never been
more popular, and we have really great fans and engagement,” said Cynthia
Williams, former CEO of D&D publisher Wizards of the Coast, in December 2022
at an “investor-focused” web seminar. “But the brand is really
under-monetised”.

In the run-up to D&D’s 50th birthday this year, the branded tat has flowed
with a vengeance. Amid the ongoing celebrations, Williams’ comments have
acquired the ring of a terrible prophecy coming to fruition in the tackiest way
imaginable. D&D is “monetising” as never before, and it is terrible to
behold."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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