<
https://theconversation.com/the-body-shop-shouldnt-have-failed-in-an-age-when-consumers-want-activism-from-their-brands-what-happened-226128>
"We are in an era of brand activism and conscious consumerism. More than 70% of
consumers expect brands to publicly stand for sociopolitical issues.
And more than half of Australians consider sustainability an important
purchasing criterion. Experts also predict a major shift in consumer attitudes
with sustainability evolving from a “nice-to-have” to a baseline requirement.
In this climate, The Body Shop – promoted as a global beacon of ethical
retailing – shouldn’t have failed. However, in February, it entered
administration in the United Kingdom. The following month, The Body Shop in the
United States and Canada filed for bankruptcy.
The Australian subsidiary remains profitable, boasting about 100 stores. But it
is reportedly facing a “cash flow crisis” with “unsustainable levels of debt”
following the collapse of its UK parent company last month."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
