https://www.nytimes.com/2024/03/09/business/bmw-electric-vehicles.html
"As BMW car bodies glided down an assembly line in Munich recently, showered by
sparks from robotic welders, it was hard to tell which vehicles would be
powered by batteries, fuel-burning engines or both. In the view of many
analysts, that is not a good thing.
The German automaker’s electric vehicles are made on the same assembly line as
gasoline cars and look similar from the outside. That approach, using the same
basic body for electric, hybrid, gasoline and diesel cars, has been viewed as
an awkward and inefficient compromise some established carmakers have deployed
as they struggle to compete with Tesla and emerging Chinese automakers that
produce cars designed solely for battery power.
But confounding the pundits, BMW’s strategy has paid off. The company sold
376,000 electric vehicles last year, including some under its Mini brand, a 75
percent increase from the previous year. In the luxury segment, BMW was second
only to Tesla, which remained dominant with 1.8 million cars. Electric vehicles
accounted for 15 percent of BMW sales in 2023, up from 9 percent the previous
year.
The company’s growth comes as sales of electric vehicles have risen at a slower
pace overall around the world. What is even more surprising is that BMW, unlike
General Motors or Ford Motor, made a profit on the electric vehicles it sold."
Via
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Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
