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https://theconversation.com/ultra-fast-fashion-is-a-disturbing-trend-undermining-efforts-to-make-the-whole-industry-more-sustainable-224253>
"Since the 1990s, fast fashion has enabled everyday people to buy the latest
catwalk trends. But the sheer volume of garments being whipped up, sold and
soon discarded is contributing to a global sustainability crisis.
Now, just when the fashion industry should be waking up and breaking free of
this vicious cycle, it’s heading in the opposite direction. We’re on a downward
spiral, from fast fashion to ultra-fast fashion. The amount of natural
resources consumed and waste produced is snowballing.
Ultra-fast fashion is marked by even faster production cycles,
blink-and-you’ll-miss-it trends, and poor labour practices. Brands like Shein,
Boohoo and Cider are liberated from the concept of seasonal collections.
Instead they are producing garments at breakneck speeds and self-generating
microtrends such as balletcore, Barbiecore and even mermaidcore. At the same
time there is limited transparency or accountability around clothing supply
chains.
The overproduction and consumption of clothing cannot be allowed to continue.
Without change, the industry will account for 26% of the world’s carbon budget
for limiting global warming to 2°C by 2050. The fashion industry must take
responsibility for its actions. Policymakers also have an important role to
play in enabling the necessary shift towards a more responsible and circular
fashion economy. And let’s not forget the power of consumers."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
