https://www.garbageday.email/p/tiktok-millennials-turns
"We’ve been fretting over the lives of young people since the concept of a
teenager was first invented almost a century ago. But with advent of social
media this has become a full-on obsession, thanks in large part to brands and
marketers desperately trying to mine them as a resource of ineffable coolness.
Millennials, in particular, were so over-scrutinized that entire global market
movements were being blamed on their affinity for avocado toast. And as they
aged, this popular notion of the annoying young millennial hasn’t gone away.
It’s a common complaint that even though most estimates put the oldest
millennials at in their early 40s right now, they’re still getting blamed for
everything young people are doing. But there’s a surprising amount of evidence
that most Gen Z culture is actually just millennial culture. Almost half of
TikTok users are over 30. The average Shein customer is 35 years old. More than
half of Taylor Swift’s fans are over 35. And one of Temu’s biggest demographics
is moms. In the ultimate act of millennial narcissism, they are now just
writing trend pieces about themselves and projecting it onto young people."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
