https://checkmyads.org/branded/jezebel-paste-advertising-blocklist/
"Josh Jackson was shocked when he found out what term, if used in the music
publication he co-founded, could automatically strip an article of ad revenue.
It was the word “song.”
That was just one of more than 4,000 “negative keywords” a major advertiser
looking to run ads on
Paste Magazine, Jackson’s website, included in a brand
safety spreadsheet it shared with him.
And now that his magazine resurrected the iconic feminist media outlet
Jezebel last November, essential journalism going unfunded because of brand
safety concerns has become a more urgent issue.
Jezebel has even launched a
subscription option to help fund its reporting, filling in a revenue gap
created by brand safety tech.
“We've been doing this a long time, but hadn't really felt the effects of brand
safety until we purchased
Jezebel,” Jackson told
Check My Ads. “(We) very
quickly got into the deep end on everything brand safety related and it's just
been blowing my mind to see.”
Jackson — or anyone who cares about quality journalism —
should find this
brand safety technology mind-blowing (and not in a good way)."
Via
Garbage Day: The CNN, MTV, and Disney of the future
https://www.garbageday.email/p/cnn-mtv-disney-future
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
