<
https://www.reuters.com/business/retail-consumer/bootmaker-dr-martens-offer-shoe-repairs-sustainability-push-2023-09-15/>
'LONDON, Sept 15 (Reuters) - Dr Martens (DOCS.L) plans to launch a shoe repair
service in Britain next month as it seeks to polish its sustainability
credentials, encourage customers to extend the life of their boots, and create
a new revenue stream.
The London-listed maker of leather boots, shoes and sandals is currently
testing the service with its employees, CEO Kenny Wilson said in an interview.
The British launch is a pilot, with a view to expanding the service to
continental Europe.
Even if the repair service displaces some demand as people opt for repairing
their boots over buying a new pair, Wilson said the service would bring
benefits overall.
"Could it potentially lose us some business short term? Yes, but we think about
it long-term, therefore we think it will breed customer loyalty, and it's the
right thing to do," he said.
"I get letters from people every week saying can I get my DMs repaired," he
added.'
Via
What Could Go Right? September 21, 2023:
<
https://theprogressnetwork.org/gen-z-wellbeing-mental-health-optimism-future/>
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
