Virtual influencers: meet the AI-generated figures posing as your new online friends – as they try to sell you stuff

Sun, 22 Oct 2023 12:24:41 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/virtual-influencers-meet-the-ai-generated-figures-posing-as-your-new-online-friends-as-they-try-to-sell-you-stuff-212001>

"The future of influence is here: a digital avatar that captivates millions of
adoring fans while offering unparalleled customisation and round-the-clock
availability.

Virtual influencers are transforming the way content is created, consumed and
marketed online. They represent an electrifying dance between cutting-edge
technology and our desire for connection. But, at the same time, they are yet
another product being peddled by marketers that want our money.

Upon close inspection, we can see the risks that emerge with these blurred
realities."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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