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https://theconversation.com/temu-chinas-answer-to-amazon-is-already-australias-most-popular-free-app-what-makes-it-so-addictive-212463>
"If you spend much time online you’ve probably seen one of Temu’s colourful ads
– punctuated by its catchy tagline: “shopping like a billionaire”.
Temu specialises in selling various everyday items, including clothing, toys
and household goods, for extremely low prices. Shanghai-based company PDD
Holdings launched the online marketplace late last year (initially in the
United States) to cater to overseas customers.
Since then, Temu’s reach has skyrocketed. The total value of products sold went
from US$3 million in September last year, to US$400 million in April. At the
time of publishing this article, Temu was the most popular free iPhone app in
the US, United Kingdom, Australia and Germany.
Why has Temu been such a massive success? It’s safe to say the platform has
some winning strategies that keep consumers coming back. But beyond that,
similar to other e-commerce platforms, using it isn’t entirely risk- or
guilt-free. Here are some things to consider if you’re thinking of giving it a
shot."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
