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https://dougshapiro.medium.com/how-will-the-disruption-of-hollywood-play-out-42f724c921e1>
"Six months ago, I wrote an essay titled
Forget Peak TV, Here Comes Infinite
TV. It laid out the case for why four technologies, most notably virtual
production and AI, are poised to democratize high quality video content
creation over the next 5–10 years. The main conclusion was that — just as the
past decade in the TV and film business has been defined by the disruption of
content distribution — the next decade will be defined by the disruption of
content creation.
When I wrote it, I was a little concerned that the concept was so far out that
it would be considered too theoretical and irrelevant. But a lot has happened
since then: there has been an onslaught of new AI-enabled production tools and
features; research breakthroughs that portend future commercial products; a ton
of experimental videos posted online; widespread press coverage; and AI moving
front and center in ongoing negotiations between the studios and the guilds.
The idea that AI will have a significant effect on TV and film production in
coming years has gone from fringe idea to consensus, very fast.
Even so, when I write that Hollywood may be “disrupted,” what does that
actually mean? By disruption, I mean the way Clay Christensen defined it in his
theory of disruptive innovation: the process by which new entrants target an
overserved market with an inferior, but “good-enough” product, then
relentlessly improve the performance of the product and ultimately challenge
the incumbents.
While that describes a specific process, it is still imprecise in important
ways — namely its extent and speed. Will the disruption be complete or partial?
Will it be fast or slow? If you’re an operator or investor, the answers are
critically important.
In this essay, I try to be more precise about what I mean by the disruption of
content creation and introduce a framework for thinking about how it might play
out."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
