<
https://webcache.googleusercontent.com/search?q=cache:https://stephenmoore.medium.com/apples-fight-to-trademark-the-actual-apple-dd46092307e>
"It’s the richest company in the entire world, with a market cap of around $2.9
trillion, annual revenue of over $385 billion, and something like $50 plus
billion in literal cash in the bank. Each product division could be spun off
into its own Fortune 500 company.
It’s a money-printing giant.
But god forbid, Fruit Union Suisse, the oldest and largest fruit farmer’s
organization in Switzerland that has existed for 111 years, just doing its
thing, also has an Apple in its logo.
News broke last week on the story that Apple is trying to trademark the Apple
in Switzerland. And not just the one with the bite out of it, but the entire
use of a black-and-white image of an apple. In this case, a photo-real Granny
Smith Apple. With an apple being subjective — different sizes and shapes — the
company is trying to secure a pretty wide berth; its objective is to own the
rights to an actual apple. Which, if we use even an ounce of common sense, is
an object that is almost universal and, therefore, should be free for everyone
to use. Of course, Apple, and any other company or business, should be
protected from imitations or blatant rip-offs of its logo and brand. Yes, the
system itself is pretty broken, requiring companies to spend vast sums
defending these trademarks, despite the whole point of the trademark being to
legally secure designs or brand marks. The whole IP industry makes buckets of
money because of this.
But this is just corporate bullying."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
