<
https://www.theguardian.com/australia-news/2023/jul/06/carmakers-double-spending-on-ads-in-australia-for-suvs-and-utes>
"Carmakers have doubled how much they spend advertising SUVs and utes to
Australians over the past decade, which has coincided with surging uptake of
larger cars, triggering calls for a ban on advertising the highest polluting
vehicles.
Advertising spends for SUVs and light commercial vehicles – a category which
includes four-wheel drive utes – jumped from about $100m in 2010 to about $197m
in 2022, according to analysis of digital, television, outdoor, radio, cinema
and print advertising compiled by climate advocacy group Comms Declare.
Annual digital spend on advertising SUVs increased sevenfold from $7.8m in 2010
to $51.5m in 2022, while spending on light commercial vehicles increased 24
times over the same period, from $1.6m to $38.3m.
Efforts by car manufacturers to boost sales of larger cars occurred as
Australians’ tastes shifted, with a corresponding 80% increase in sales of
these vehicle types over the same period. Two-thirds of new vehicle sales in
Australia in 2022 were SUVs, 4WDs or light commercial vehicles.
These categories also accounted for eight of the Top 10 bestselling models in
2022, according to Federal Chamber of Automotive Industries data, representing
a marked shift from a decade ago when sedans and hatchbacks dominated the list
of most popular vehicles in Australia.
Meanwhile, carmakers dramatically decreased how much they spent advertising
conventional passenger cars. In 2010, manufacturers spent about $191m
advertising micro, small, medium and large passenger cars, but by 2022 this had
dropped to just under $19m.
The market share of standard passenger cars has dropped from 55% in 2011, to
just under 19% in 2022."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
