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https://www.amusingplanet.com/2013/07/sao-paulo-city-with-no-outdoor.html>
"In September 2006, the mayor of São Paulo passed the so-called “Clean City
Law" that outlawed the use of all outdoor advertisements, including on
billboards, transit, and in front of stores. Within a year, 15,000 billboards
were taken down and store signs had to be shrunk so as not to violate the new
law. Outdoor video screens and ads on buses were stripped. Even pamphleteering
in public spaces has been made illegal. Nearly $8 million in fines were issued
to cleanse São Paulo of the blight on its landscape. Seven years on, the
world's fourth-largest metropolis and South America’s most important city
remains free of visual clutter and eye sore that plagues the majority of cities
around the world.
When the law was passed, it triggered wild alarm among city businesses and
advertisement groups. Critics worried that the advertising ban would entail a
revenue loss of $133 million and 20,000 people would lose jobs. Others
predicted that the city would look like a bland concrete jungle with the ads
removed."
Via Diane A.
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*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
