"It’s easy to buy vapes or e-cigarettes online. When we looked at websites
selling them to buyers in Australia and New Zealand, we found a variety of
slick, false or misleading marketing claims.
In our new research we outlined how these included health claims – how vapes
contain “zero” carcinogens, are an effective aid for quitting smoking, and lead
to improved breathing “in a matter of days”.
Vapes were also marketed as sexy, sleek and environmentally friendly.
We saw a range of products on sale – including several bundled together as
“starter kits”. Most vaping liquid contained nicotine. There were price
discounts, loyalty schemes and free delivery.
Here’s why this is all such a concern and what we can do about it."
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics