https://redis.com/blog/the-marketing-buzzwords-that-developers-hate/
"Tell me if this sounds familiar: An online buddy listens to you describe a
programming problem and suggests a tool that might fix it. You want to learn
what the development tool can do, whether it works with your existing
infrastructure, how much of a pain it is to use, and whether your company can
afford it.
So, you go to the vendor’s website to learn more. Perhaps you download a
brochure, or you view an “About our product” webpage.
Three minutes later, you go screeching into the night, running away as though
the hounds of hell are pursuing you.
It’s not because the software is terrible. It’s because the marketing language
chases you off.
Some marketing buzzwords are more painful than others. Maybe a vendor uses
meaningless, trite descriptions. Or it presents a conclusion (“best-in-class!”)
instead of describing the product features that help you reach that conclusion
yourself (“The Turbo Ninja Plus is the only tool that has this unique feature –
I must have it, or I will surely die!”).
How painful are these buzzwords? When I surveyed developers online, more than
800 people told me which marketing terms most make them want to scream."
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
