<
https://theconversation.com/boys-will-be-boys-why-consumers-dont-punish-big-polluters-for-greenwashing-lies-194902>
"Stigma is an awful burden for business. But what if – for some companies –
stigma is an asset?
That’s what I and an international team of researchers set out to investigate
in a new paper published in the
Journal of Management Studies.
We examined how consumers around the world responded to firms in stigmatised
industries like oil and gas that are found “greenwashing”, meaning they claim
to do more for the environment than they really do.
We anticipated that the market would punish greenwashers, but we thought it
would treat firms seen to be “dirty” rather differently.
Specifically, we thought the market would either
* punish dirty firms
more, as might the judge of a repeat offender in court;
or
* punish dirty firms
less, as might parents who overlook poor behaviour by
their child with outdated excuses like “boys will be boys”.
What we discovered has important implications for greenwashing and important
implications more broadly."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
