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https://forward.com/culture/507668/faux-hebrew-font-jewish-antisemitic-soy-vey-origins-fake-yiddish-letters/>
"In the early 1990s, a new teriyaki sauce reached New York supermarkets with a
distinctive label. In faux-Hebrew font, the name “Soy Vay — Veri Veri Teriyaki”
was spelled out. The S was Hebraized by exaggerated serifs; the Hebrew letter
samekh (ס) was contorted into an O; an ayin (ע) was passed off as a “Y.”
“You can’t be Jewish, walk by and not buy it,” the brand’s co-founder Eddie
Scher told SF Gate in 2003. He was right. My family snatched up a bottle at
first sight, and we weren’t the only ones. In 2011, Scher sold the California
company to Clorox.
There’s really nothing Jewish about teriyaki, but the branding works. Jews love
Asian food and self-deprecating humor. The lettering takes an inauthentic Asian
product and makes it Jewish."
Via Esther Schindler.
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
