<
https://theconversation.com/levelling-up-why-netflix-and-tiktok-are-turning-to-gaming-to-secure-their-future-183990>
"The streaming wars are heating up. In March, Disney delayed the release date
of
Obi-Wan Kenobi to May 27 to coincide with the launch of Netflix’s top
show,
Stranger Things. This on the back of Google’s announcement YouTube
Shorts had matched TikTok’s 1.5 billion subscribers in the short-form video
market.
Facing increased competition, falling subscriber numbers and loss of content,
Netflix and TikTok are having to diversify. And for this they’re turning to
games. With more than three billion players worldwide, and an estimated market
share of US$200 billion, the gaming industry is both popular and lucrative.
Netflix introduced mobile gaming last year for all its subscribers. This
included two notable
Stranger Things tie-ins. Meanwhile, TikTok has offered
games to select users since 2019 and seems very likely to expand these
offerings."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
