"Why is meaningful action to avert the climate crisis proving so difficult? It
is, at least in part, because of ads.
The fossil fuel industry has perpetrated a multi-decade, multibillion dollar
disinformation, propaganda and lobbying campaign to delay climate action by
confusing the public and policymakers about the climate crisis and its
solutions. This has involved a remarkable array of advertisements – with
headlines ranging from “Lies they tell our children” to “Oil pumps life” –
seeking to convince the public that the climate crisis is not real, not
human-made, not serious and not solvable. The campaign continues to this day.
As recently as last month, six big oil CEOs were summoned to US Congress to
answer for the industry’s history of discrediting climate science – yet they
lied under oath about it. In other words, the fossil fuel industry is now
misleading the public about its history of misleading the public.
We are experts in the history of climate disinformation, and we want to set the
record straight. So here, in black and white (and color), is a selection of big
oil’s thousands of deceptive climate ads from 1984 to 2021. This isn’t an
exhaustive analysis, of which we have published several, but a brief,
illustrated history – like the “sizzle reels” that creatives use to highlight
their best work – of the 30-plus year evolution of fossil fuel industry
propaganda. This is big oil’s PR sizzle reel."
Via Bert Ernste and Doug Senko.
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics