"OK, I get it. Facebook is insanely popular. With it closing in on 3 billion
(yes, billion with a “b”) users, no one can ignore Facebook. But do you really
want to base your business's advertising and outreach on Facebook alone? I
First, as we saw on Oct. 4, Facebook can go down with a resounding kaboom. It
wasn't just down in the U.S.; it was down around the world. That was one
impressive crash. Technically, a simple mistake with Facebook's internet
settings had gigantic consequences. But you don't need to know the ins and outs
of border gateway protocol (BGP) and Domain Name System (DNS) settings to
appreciate the results. The bottom line was that not just Facebook, but all its
services and apps, which include Instagram, WhatsApp, Messenger, and Oculus,
While Facebook being offline in the U.S. was the big headline, let’s not forget
that elsewhere in the world many people and businesses rely on WhatsApp for
texting and telephone calls. It’s not just that with 2 billion users, WhatsApp
is wildly popular; in some countries, such as India, Netherlands, Spain, and
Italy, it’s the overwhelmingly dominant messaging app. For people in many
countries, WhatsApp is vital.
The result? Every last one of them was knocked offline, too."
Via Steven Vaughan-Nichols, who wrote "Be wary of relying on Facebook for all
of your businesses’ social media outreach and authentication. As we were just
reminded when Facebook crashes, our business can go down with it too."
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics