"On New Year’s Eve, Monopoly celebrates the 85th anniversary of its patent.
Its publisher, Hasbro, can toast the occasion knowing that its prized
board game is more popular than ever.
In 2013, Euromonitor pegged Monopoly’s annual revenues at ~$400m. By one
estimate, that accounts for ~30% of all mass-market board game sales in
the world — equivalent to Google’s share of the US ad market.
The pandemic has created another boom: Gaming sales for Hasbro reached a
record high in Q3 of 2020. In the UK this spring, board game and jigsaw
puzzle revenues were up 240% — and Monopoly was the top seller.
Ask industry observers and fans why Monopoly has thrived, and they point
to the game’s unique storyline, nostalgia, and a desire to escape screens.
But there’s another factor at play: Hasbro created a real-life monopoly
that allowed Monopoly to flourish.
How did Hasbro corner the board game market? And could a new wave of
collaborative board games threaten to disrupt their dominance?"
Via Esther Schindler.
*** Xanni ***
Chief Scientist, Xanadu
Partner, Glass Wings
Manager, Serious Cybernetics