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https://www.techdirt.com/articles/20200827/12334845196/aldi-brewdog-brand-war-ends-best-possible-way-collaboration.shtml>
"The world may well feel like a terrible place to you right now. A
pandemic is sweeping much of the world, with leaders from many countries
playing the ostrich, or else treating the victims as though they were
mere idiots. Racial tensions and brutal police practices are on full
display, with the most surprising aspects being that they continue even
as the world is shining a spotlight on the offenders. World leadership
appears to be in full retreat, leaving space for truly nefarious actors
to shoulder their way into ever more troubling activities.
Just last week, the White Sox beat the Cubs in two out of three. These
are dark, dark times indeed.
But, hark, all ye who may despair, for I bring good tidings. Mere days
ago, we talked about a brand war that appeared to be brewing (heh)
between grocerer Aldi and Brewdog, a self-styled "punk brewery." It
started when Brewdog released a "Punk IPA", fully in line with its
branding motif. Aldi then released a beer called "Anti-Establishment
IPA", in a similar looking blue can. This led to Brewdog suggesting on
Twitter that maybe it should release a "Yaldi" beer. Aldi said "ALD IPA"
would be a better name... and Brewdog agreed, rebranding the beer under
that name.
Notably absent from the whole episode were cease and desist notices from
either side, lawyers filing trademark lawsuits, or any legal
machinations of any kind. Instead, there was much good-natured ribbing
and a fair amount of congenial creativity at play. In the end, Aldi's
social media accounts had a laugh at Brewdog taking its suggestion, and
even mentioned it might have to save some aisle space for the newly
branded beer.
Which, in conclusion, appears to be happening."
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
