Capital, dialogue, and community engagement—My Little Pony: Friendship Is Magic understood as an alternate reality game

Fri, 11 Oct 2013 11:26:00 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<http://journal.transformativeworks.org/index.php/twc/article/view/510/405>

"The experience of engaging with the television show My Little Pony:
Friendship Is Magic is structurally and affectively analogous to the
experience of an alternate reality game. The community presents multiple
tiers of engagement in which individual contributions can be recognized;
the creators of the show include material with the specific intent that
it be taken up by the community but without any control of the way in
which it is used, and material created by the community is folded into
the text by the creators in a dialogue."

An interesting way of viewing fan communities and their work.

Via David Formosa.

"You gotta share",
                *** Xanni ***
--
mailto:xanni@xanadu.net                   Andrew Pam
http://www.xanadu.com.au/                 Chief Scientist, Xanadu
http://www.glasswings.com.au/             Partner, Glass Wings
http://www.sericyb.com.au/                Manager, Serious Cybernetics

Comment via email

Home E-Mail Sponsors Index Search About Us