"Everybody will be relatively environmentally friendly with the right message."
http://arstechnica.com/science/2013/05/taking-politics-into-account-helps-craft-effective-recycling-message/
It's wise to appeal to people's belief in themselves as good people, regardless
of ideology. Hectoring them for being bad generally just makes them defensive.
Share and enjoy,
*** Xanni ***
—
Andrew Pam
Partner, Glass Wings
http://glasswings.com.au/
